I’m Luke Mercado, I previously built www.daybreakhealth.com (YC S20) from zero to Series B with my two co-founders. I joined South Park Commons in March of ‘24, and slowly my calendar filled with founder friends asking for my advice… so I started charging for it.
The deal is simple; I need to make you money with every conversation we have, and it better be a lot of money because your time is scarce.
Outcomes
- Fundraising Coaching → $2m raised with ~16 hours of founder’s time
- B2B GTM Coaching → 1 Paying ($xx,000) Design Partner (so far!)
- Business 101 / Prioritization → Executed a FOSS to B2B pivot
- Hiring / Firing / Hard Conversations → Saved $16k in first meeting
- Management Training → Zero retained engineers to functioning team in 1mo, resulting in 3+ mid-market clients and a path to Series A.
Services
The short answer is that I help you build your company, but here’s a couple specific things people have come to me for:
- Hard Conversations → Firing a co-founder (and sleeping afterwards), negotiating salaries, firing engineers, holding the team accountable, setting the bar, healthy conflict
- Fundraising Coaching → Navigating inbound, pitch practice, closing, readiness planning
- B2B GTM Coaching → Making that first B2B sale, evaluating prospects, navigating within a prospect, performing on the call
- Engineer to Manager → I’ll help you crush hiring and make the team deliver consistently
- Engineer to Sales → The skills and patterns that make you a great engineer make you an awful sales person. I’ll help you build your sales skills by translating them into eng speak and coaching you through calls and processes.
- Executive Coaching → Founder disputes, staying happy and healthy with your co-founder, straight up talk therapy
- YC Interviews → Interview practice + critique